Friday, February 09, 2007

TiVo and Announce New Service Enabling Amazon Unbox Video Downloads to TiVo

TiVo Subscribers Will Soon Be Able To Watch Amazon Unbox Movies and TV Shows On Their TVs

ALVISO, Calif. and SEATTLE— February 7, 2007 — TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), and (NASDAQ: AMZN), today announced "Amazon Unbox on TiVo," a soon-to-be-launched service feature that will provide TiVo subscribers with the ability to rent and purchase movies and television shows from leading studios and networks including CBS, Fox Entertainment Group, Lionsgate, Paramount Pictures, Universal Studios Home Entertainment and Warner Bros. Entertainment. Amazon Unbox on TiVo is currently in beta testing among a select group of TiVo subscribers and will be available soon to more than 1.5 million broadband-ready TiVo boxes.

The Amazon Unbox video download service, which launched in September 2006, offers thousands of movies, television shows and other videos for download to PCs and any Windows Media Video-compatible portable device. Now, in addition to PCs and portable devices, movies and television shows will be available to download directly to a customer's TiVo box for playback on their television set. This is the first service that uniquely allows for downloadable broadband video to be integrated with programming recorded from TV so the consumer can easily navigate all viewing options.

"TiVo is taking the best way to watch TV and making it the best way to get popular movies and television shows from major Hollywood studios," said TiVo's CEO, Tom Rogers. "Now, TiVo subscribers can rent and purchase movies and TV shows and download them to their television set — all without leaving their homes."

"By teaming up with TiVo, we are offering our customers another great way to watch their Unbox videos," said Bill Carr, vice president of digital media at Amazon. "Amazon Unbox offers customers the flexibility to watch their favorite videos where and when they want to whether that is on their PC, portable device or TV set through their TiVo box."

To activate the service, subscribers will simply log on to and follow a few simple steps to establish a link between their broadband connected TiVo Series2™ or Series3™ box and their Amazon account. Once the initial set up is complete, eligible movies or television shows from Amazon Unbox can be downloaded directly to the customer's TiVo box. After the movie has been downloaded, the title will automatically appear in the subscriber's TiVo "Now Playing" list with all of their other recorded shows, easily viewed with just a click of the TiVo remote.

Customers can purchase television episodes for $1.99, purchase most movies for between $9.99 and $14.99, or rent movies starting at $1.99. As an added bonus, all purchased videos are automatically stored in each customer's "Your Media Library" at for future access and download.

"The television is and will continue to be the preferred platform for watching video content, and TiVo is leading the charge in offering broadband-delivered content to the living room," said Tara Maitra, TiVo's vice president and general manager, programming. "By adding Amazon Unbox on TiVo, we are expanding the TiVoCast service to include movies, television shows and other premium content, giving TiVo subscribers access to the full range of video programming a consumer may want."

For more information on Amazon Unbox on TiVo visit or TiVo is available for as low as $69.99, after mail-in rebate and service commitment at leading consumer electronics stores.

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