Tuesday, July 17, 2007

Experimenting with Prerollr

I'm doing an ad experiment with the new Series of Tubes site. I'm trying out prerollr, a tool that layers a static ad over the video. Viewers have to close the ad to view the video.

Given that I just signed up for the Beta this morning, my initial impressions of prerollr aren't that good. Typos on their site. A very vague explanation about payment. The ads range from okay from my perspective (Amazon) to slightly infomercial from my perspective (a weight-loss ad).

But I'll run it for a week or so, and see whether it's worth it to continue. Interesting attack to generate revenue from embedded vids, if nothing else.

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