Well, indeed. And why is it important, you ask? Read all about it here. You'll be proud of yourself for helping promote such a worthy cause.
Oh, and for those Constant Readers emailing me about the Big Announcement (and one so curious he even had his wife call), I'm under embargo until February 1st and - since I'm travelling that day - I probably won't make the Big Announcement until the 2nd.
So hang in there.
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